By the good graces of the company I work for, I recently got a free trip to the new Nike ID studio (it used to be it's own store in SOHO, now it's inside Niketown). For those that don't know, the studio is basically a souped up version of the experience the Nike ID website provides. Not only are you privy to more styles, materials, and colors, you are also forced to have contact with actual live humans!
While the last part may or may not sound like a good thing to you, it turned out to be a very cool thing for me. So as not to screw up and order a blank shoe, you are paired with one of the resident Nike ID designers. I'm not sure what qualifies one to be a shoe designer at Nike ID (other than being able to wield a mouse), but I was able to snoop around for a bit and find a dude who knew what he was doing. I found myself thinking out loud (re: standing in the corner and screaming at passersby) about wanting to make a shoe with incredible hulk colors, when I was informed that one of the designers had an entire catalog of superhero-themed colorways.
I have to admit that this catalog was pretty cool, ranging from the popular (spiderman), to the lame (Mrs. Fantastic?), to the relatively-unheard-of-by-normal-people (Darkseid). I decided to rock something that:
- I wouldn't normally buy.
- Had cool colors.
So I settled on Ghost Rider. Because I wanted to be at least somewhat orginal, I worked with the designer to make the Ghost Rider kicks in a style he had not yet attempted them in. This turned out to be the Air Max Classic BW. One of the cooler aspects of the design process is that once you've settled on the final outcome, you get a little card with all the product info and a picture to stare at until the day your shoes arrive.
Now, lucky for you, that day has arrived!
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