Rambo Beacon

I'll be the first to admit I was a little annoyed at the new "beacon" advertising feature from facebook. That all changed as my heart swelled with pride when this bad boy popped up:

Be True To Your School

While treasure hunting in LA last weekend (metal detector held with both hands mom!), I stumbled across this rare krugerand:


Sneaker shop Undefeated teamed up with Nike and 144 lab to commemorate the release of "vintage" (re: made to look old), college themed dunks. 144 provided the space, Undefeated provided the tees, and Nike (surprise!) provided the kicks.

My guesses for the kicks (l to r), bottom row: Kentucky, UConn, Marquette, St. Johns, Syracuse, Iowa. Top row; Georgetown, UNLV.

I was really diggin the G'Town look.


Nike has ben promoting the BTTYS pack with a Dunk-themed manga. It think it's weird but I ain't hatin!

The inside of the studio. Cleverly, a locker theme is used to help me remember what school was like!

Nike ID Studio Air Max Classic BW

By the good graces of the company I work for, I recently got a free trip to the new Nike ID studio (it used to be it's own store in SOHO, now it's inside Niketown). For those that don't know, the studio is basically a souped up version of the experience the Nike ID website provides. Not only are you privy to more styles, materials, and colors, you are also forced to have contact with actual live humans!

While the last part may or may not sound like a good thing to you, it turned out to be a very cool thing for me. So as not to screw up and order a blank shoe, you are paired with one of the resident Nike ID designers. I'm not sure what qualifies one to be a shoe designer at Nike ID (other than being able to wield a mouse), but I was able to snoop around for a bit and find a dude who knew what he was doing. I found myself thinking out loud (re: standing in the corner and screaming at passersby) about wanting to make a shoe with incredible hulk colors, when I was informed that one of the designers had an entire catalog of superhero-themed colorways.

I have to admit that this catalog was pretty cool, ranging from the popular (spiderman), to the lame (Mrs. Fantastic?), to the relatively-unheard-of-by-normal-people (Darkseid). I decided to rock something that:

• I wouldn't normally buy.
• Had cool colors.

So I settled on Ghost Rider. Because I wanted to be at least somewhat orginal, I worked with the designer to make the Ghost Rider kicks in a style he had not yet attempted them in. This turned out to be the Air Max Classic BW. One of the cooler aspects of the design process is that once you've settled on the final outcome, you get a little card with all the product info and a picture to stare at until the day your shoes arrive.

Now, lucky for you, that day has arrived!

A Word of Warning...

...To Those Who Keep a Dry Erase Board, Live With Me, and Leave Town With an Unguarded Room

This could happen to you: